IDO Launch 2021: What Happened and Why It Matters Today

When you think of IDO launch 2021, an initial DEX offering is a way for blockchain projects to raise funds by selling tokens directly on decentralized exchanges like Uniswap or PancakeSwap. Also known as initial DEX offering, it was the go-to method for startups to skip traditional venture capital and go straight to retail investors. Unlike IPOs or even ICOs, IDOs didn’t need a centralized exchange approval — just a smart contract, a liquidity pool, and a hype machine.

That year, DeFi tokens, crypto assets built on decentralized finance protocols that promised yield, governance, or access to new platforms flooded the market. Projects like BakerySwap, Mobox, and Star Atlas used IDOs to launch with little more than a whitepaper and a Twitter thread. Investors rushed in, hoping to catch the next 100x. But behind the fireworks, many of these tokens had no real utility, no team transparency, and no long-term roadmap. The blockchain token sale, a method of distributing digital assets to fund development, often tied to a specific launch event became less about building and more about flipping. Some IDOs saw 500% pumps in minutes — then crashed 90% within days. Liquidity was pulled. Teams vanished. Wallets got drained.

What’s left today isn’t just a memory — it’s a lesson. The IDO launch 2021 exposed how easy it was to fake legitimacy in crypto. Projects with no code, no audits, and no users still raised millions. But it also proved that decentralized fundraising could work when done right. The survivors — the ones with real product-market fit — laid the groundwork for today’s token economies. Now, when you see a new IDO, you know to ask: Is this a real project, or just another 2021 rerun?

The posts below dig into what went wrong, who got rich, and how the rules changed after the hype died. You’ll find deep dives on failed launches, airdrop scams tied to IDOs, and why some tokens still linger — even when they should’ve vanished. No fluff. Just what actually happened.

Yolanda Niepagen 19 November 2025 9

HappyFans (HAPPY) IDO Launch and Airdrop Details: What Happened and Why It Disappeared

HappyFans (HAPPY) launched its IDO in 2021 with a promised airdrop for NFT holders, but vanished by 2023. Learn why it failed, how it compared to today's standards, and what to watch for in future crypto launches.